What is it.
Six weeks. 100% $ and equity free. In-person bootcamp at Pathlight's office in Flatiron, taught by Charley Ma (first business hire + head of growth at Ramp, Plaid, Alloy) and Mahdi Raza (head of growth at Robinhood; growth advisor at Persona, Chronosphere).
Each week:
- Batch breakfast + tactical session led by the Pathlight team
- A guest operator or founder from one of the fastest-growing companies of the last decade
- 1:1 office hours to design your GTM motion
Who is this most helpful for.
Pre-seed or seed raised. Pre-Series A.
Product is live in market. ~$100k+ in ARR or strong, organic user growth.
NYC-based founder(s). Sessions are in-person in Flatiron.
You'll spend the next 6 weeks heads-down building and refining your early GTM motion.
Sessions led by the Pathlight team.
Defining an opinionated ICP.
Your ICP isn't a segment, it's a bet. Craft one tight enough to disqualify 90% of the market.
Product-market fit in the AI era.
What PMF looks, smells, and feels like within a defined ICP.
Marketing strategy & channels.
Frameworks for resourcing marketing experiments, attribution, and killing what doesn't work.
Sales strategy & negotiations.
Outbound that works in 2026, the discovery questions that close, and how to negotiate early pricing conversations.
Pricing & packaging.
Usage vs seats vs outcomes — bottoms-up and tops-down approaches to land at a price point that scales.
Building an early GTM function.
Job specs, interview loops, ideal profiles, quota planning, and other best practices.
Learn from the founders and operators of the fastest-growing AI companies in NYC.
Each week brings in an operator who lived through the problem. Off the record, with the real tactics they used to scale their companies. Names confirmed below; full lineup at kickoff.
We've done this multiple times from $0 to $100M to IPO.
We've worked directly with the founders of 10+ unicorns and decacorns as early GTM operators, advisors, and investors.

Common questions.
- 1.5-hour in-person session (with breakfast) led by the Pathlight team
- 1:1 office hours with Charley or Mahdi for hands-on workshopping
- A guest speaker session with a founder or operator from companies like Clay, Ramp, Apollo, ElevenLabs, or Harvey